Fuera de cuadro

Digital platform that connects athletes with fans by sharing exclusive behind the scenes content

Designed a brand identity for Fuera de Cuadro while working as part of the Design CenterTM team.

This project needed to be a modern and simple logo that would communicate the company’s message visually.

Fuera de cuadro translates to “outside the frame” which is reflected in the logo design. The frame was designed in different dimensions to give the brand mobility in various uses. The goal is to achieve a balance between seriousness and dynamism.

BRAND IDENTITY

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